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CEMENT MARKETING DIRECTOR JOB

Company:  ARGOS USA LLC
Country:  UNITED STATES
Location: 

ATLANTA, GA, US

Job Type: 
Job Category:  CORPORATE JOBS
Description: 

Argos, with over 80 years in the market, has become a benchmark in the industry of cement, ready mix concrete and aggregates through our operations in Colombia, the United States, Central America and the Caribbean. Our business model focuses on the client and on sustainable development, which means it is economically viable, respects people, and is environmentally friendly and responsible.

As a leader in its industry, Argos USA changes lives through the construction of building materials that encourage the dreams of millions around the U.S.

We are a team of talented individuals connected and united by the superior purpose of transforming the future through sustainable construction. We promote our employee's growth thanks to continuous learning and the challenges we all face in a dynamic, innovative, respectful and inclusive environment where the balance between work and life is paramount. We are diverse, creative and committed; working together while being supported by Argos’ competitive benefits program.

Join our experience, explore your possibilities and transform the future with us!

General purpose of the job

Responsible for leading and implementing all marketing and Go To Market activities related to conceptualizing and implementing marketing and communications strategies for Argos Cement business in the USA. 
Key responsibilities include:

  • Gain a thorough understanding of the US cement markets and customers, including customers’ needs, wants and opportunities to develop the appropriate segment specific Value Propositions
  • Develop the required Segmentation, Targeting and Positioning approach in line with the cement business unit strategy and identified market opportunities
  • Lead, coordinating with each District Sales Manager, the implementation of targeted marketing and Go To Market strategies to reach business goals
  • Coordinate with the business analysis areas the deployment of market and customer research, insights analyses, digital channels, customer and sales tools and systems. 

Individual accountabilities

1.    Gain a thorough understanding of the US cement markets and customers, including customers’ needs, wants and opportunities to develop the appropriate segment specific Value Propositions
•    Develop a detailed understanding of the various cement sub-markets and their customers in the Argos footprint by using primary and secondary information sources, direct on-the-ground market research and various insights developed in collaboration with the analytics areas of the business;
•    Use publicly available information such as industry and analysts reports; websites, online and social media channels, Argos sales teams and cement customers to develop a deep understanding or all relevant cement competitors, their strategies, and tactics;
•    Design and deploy customer and market research studies and surveys to measure Argos´ performance in the market (company, products and services), customer satisfaction and experience;
•    Develop and work with the required business functions (R&D, Cement Quality, Cement Production, Supply Chain, IT, Human Resources, Other) to implement customer segments targeted Value Propositions.

2.    Develop the appropriate Segmentation, Targeting and Positioning approach in line with the cement business unit strategy and identified market opportunities;
•    Based on customer behavior and analysis of Argos´ customers and markets refine and improve current segmentation and channels to market within the cement business unit;
•    Implement the required customer targeting strategies required to deliver the defined segment specific value proposition and customer experience;
•    Establish with the sales teams, which segments and customers should be prioritized based on their existing and potential value to Argos;
•    Define the appropriate positioning approach to reach the targeted segments and customers and ensure clear differentiation in the markets where Argos operates.

Education

  • Educational background:  Bachelor’s degree
  • Experience: Marketing, Economics, Customer or Markets analytics, Business Administration

Technical knowledge and certifications

Key Competencies

  • Self-starter and able to work independently
  • Developed creativity and problem solving
  • Team player with a strong drive for results
  • Innate ability to translate technical information into language that’s easy to understand
  • Strong communication, persuasion and negotiation skills
  • Excellent internal and external relationships with different internal customers and suppliers
  • Collaboration: Actively works together with others 
  • Strongly analytical mind, ability to use and interpret and use data
  • Marketing, Business Administration
  • Excel Intermediate

Area of experience

More than 10 years

Marketing

Languages

English: C2 - Native speaker

 

Annual Salary Range from $112,418  to $156,137

 

We are an Equal Opportunity Employer. We embrace diversity in all aspects of our business.

CEM-MAP


Nearest Major Market: Atlanta

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